Arcutis
reimagining how healthcare providers interact with medical affairs
Role
UX, UI
Category
Healthcare
Timespan
3 months
Science made simple.
Healthcare providers visit medical affairs to find out the science behind products, to see what’s in the pipeline and get more information on clinical trials. Often these sites are dense, disorganized and difficult to navigate. We set out to present this information in a thoughtful, no-frills approach that keeps the science at the forefront.
Project objectives
Reflect new corporate branding for consistency
Improve site structure and flow for easy navigation
Present content as scientific, approachable and navigable
Project takeaways
Scientific subject matter can be really challenging to design for, especially when it’s difficult to understand. Working closely with stakeholders to ensure data is represented accurately is vital.
Don’t underestimate your user
Trust in your users to make sense of complicated information when you’ve armed them with the right tools to navigate it.
Embrace scope change
Take project changes as an opportunity to go back and further improve user experience.
Lean on your development team
Collaborate with engineers to come up with solutions from a different angle.
Visual concepts
-
![]()
Concept A
The most brand-forward, this concept closely and purposefully aligns with the look and feel of Arcutis.com—showcasing the vibrant Arcutis yellow, incorporating the highlight element, and bringing the language of meaningful innovation to the fore.
-
![]()
Concept B
Our take on a “med-ed” version of the Arcutis brand, with scaled-back design and language—and a novel touch. This concept is all about showcasing information and guiding the audience forward with clarity and simplicity.
-
![]()
Concept C
The most science-forward, this concept takes on a modern, almost futuristic look and feel, and advances the tone of the language ever so slightly. It elegantly, yet abstractly, fuses technical elements of the Arcutis brand while creating its own distinct expression.
Final design
Therapy details
Detail pages follow a template that allows for pathway imagery, a quick overview, a deep dive into the science and current products associated with the molecule.
Publications
The bulk of our effort here was spent on proper labeling and filtering for publications. Our primary objectives were ensuring results were scannable and users had a robust filtering system to ensure accurate searches.
Clinical trials
As with publications, clinical trials needed to be equally easy to navigate. We paid special attention to typographic hierarchy here to mitigate users feeling overwhelmed.
-
Compile
-
Takeda IBD