Based on their expertise in the miscellanous metals field, we assigned the Sage archetype to Ralph H. Simpson.
The mark is a combination of a falcon, one of the smartest birds of prey, to speak to their experience and knowledge, and an anvil, to call back to the handcrafted quality of refining metal into a finished product.
As an alloy, steel is composed of iron and carbon. Carbon increases the metal’s strength and hardness, which is reflected in the structure and linework of the mark.
The shape language of this system revolves around symmetry, inspired by the raw ore used to create refined metals.
The handcrafted nature of Ralph H. Simpson is a prominent feature in their metalwork.
A monogram speaks to Simpson’s legacy while custom typography adds to its uniqueness. Simplicity and sophistication bring this seasoned brand into the modern era of design.