DX Learning Solutions

To position DX Learning as the progressive leadership development partner that it is, they needed a fresh look and a fresh voice. Our research revealed a strategic gap in their industry versus aging, corporate competitors. Bright colors stand apart from a plethora of corporate blues. An abstract, monogram-inspired logomark pops against a sea of compass icons. Rebellious messaging zags where the majority zigs.

Client: DX Learning Solutions
Services: Visual Identity, Messaging, Print
Design & Art Direction: Matt Roman
Strategy & Writing: Joshua P. Ferguson
Creative Direction: Joshua P. Ferguson & Becka Bates

Brand Rollout

In order to share the new DX with the world, we created a slew of key marketing materials.

We began with core collateral pieces such as business cards, stickers, office wall graphics, and more. Then we created a comprehensive brand brochure that details what DX is all about and the different programs they offer. This piece is a vital takeaway for their symposiums and conferences. The foundation of this piece then led into the creation of sell sheets for their individual learning programs.