Audi A3 e-tron

To highlight the uniqueness and efficiency of the all-new Audi A3 e-tron, a custom kit was created to welcome new owners. The kit consists of a brochure and digital experience housed on a USB drive. The kit was created using minimal materials to reinforce the environmental responsibility the vehicle boasts.

Client: Audi
Services: Print, Digital, Packaging
Art Direction: Matt Roman
Writing: Mike Van Egeren
Creative Direction: Carl Faraon

Spreading Awareness

To create awareness for the all-new Audi A3 e-tron, a direct mail piece was created that plays off the duality that comes with being a hybrid vehicle.