A3 e-tron

To highlight the uniqueness and efficiency of the Audi A3 e-tron an all-new kit was created to welcome new owners. The kit consists of a brochure and self-contained digital experience on a USB drive. The kit was created using a minimal amount of materials to reinforce the environmental responsibility the vehicle boasts.

Art Director: Matt Roman
Writer: Mike Van Egeren
Creative Director: Carl Faraon

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To create awareness for the all-new Audi A3 e-tron, a direct mail piece was created that plays off the duality that comes with being a hybrid vehicle.

Art Director: Matt Roman
Writer: Mike Van Egeren
Creative Director: Carl Faraon

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